Roofing Case Study
Alpha Roofing & Building — A Website Built to Win Roofing Jobs
How Webtechtify helped Alpha Roofing & Building get found on Google and turn more searches into enquiries.
About Alpha Roofing & Building
Alpha Roofing & Building is a roofing and building company covering roof repairs, replacements, storm work and general building projects. Like many roofing businesses, they do solid, reliable work but were losing out to competitors who simply showed up higher on Google.
Their work came mostly through word of mouth and the occasional referral, which meant a busy month relied on who happened to recommend them — not a steady, predictable flow of enquiries.
The Challenge
Roofing is a seasonal trade. Demand swings with the weather, and when a storm hits, the phone rings off the hook — but during quieter spells, it barely rings at all. While the team was up on a roof, calls went unanswered and enquiries slipped through to the next roofer on the list.
They didn't appear prominently on Google Maps for local searches like "roofer near me", and they didn't have a website that actually turned visitors into enquiries. Their online presence wasn't working as a lead tool — it was just sitting there.
What We Delivered
- •A clean, fast, mobile-friendly website built to convert visitors into enquiries, not just look like a brochure.
- •Dedicated service pages covering their full range of roofing and building work, so each service ranks for its own relevant searches.
- •A clear path for visitors to get in touch, so enquiries come directly to Alpha Roofing & Building with no middleman.
See the live website
Visit Alpha Roofing & Building's website to see the finished result for yourself.
Visit live websiteLearn more about our work with roofers in Scotland.
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